Do you want healthy, nourished skin that holds moisture all day long? Most moisturizers last less than an hour, while Viva's Pure Hyaluronic Acid Serum encourages your skin to retain its natural moisture from morning to night, leaving you with a beautiful complexion all day and every day. Hyaluronic acid is a 100% natural ingredient. This key ingredient acts like a sponge, drawing moisture from the environment back into the skin, leaving you with a natural youthful glow.