Achieve Intense, Long-Lasting Jet Black Color: Get vibrant, fade-resistant black that turns heads.

• Inclusive Formula: Designed for all genders and ethnic backgrounds.
• Permanent Color: Enjoy lasting results with our permanent hair color formula.
• Modern Brand: Ditch the outdated imagery and embrace a brand that represents you.

Please refer to the product packaging for a complete list of ingredients and important safety information. As with all hair color products, it is recommended to perform a patch test 48 hours prior to application to check for any allergic reactions.

Preparation: Perform a strand test 48 hours prior to application. Wear gloves to protect your hands. Mix the color cream and developer in a non-metallic bowl according to the instructions on the packaging.

Application: Apply the mixture evenly to dry, unwashed hair, starting at the roots and working your way to the ends. Ensure all hair is saturated with the color.

Processing: Leave the color on for the recommended time specified on the packaging.

Rinsing: Rinse hair thoroughly with cool water until the water runs clear. Apply conditioner and rinse again. Style as usual.